Are you a destination-employer? Or destination avoider?
Developing an Employment Value Proposition
Why would employees come to work for you when they have choice? And why will the most talented stay when presented with an opportunity to leave? Being clear-minded about your employment brand and promises-delivered is crucial in the war for talent!
Crucial for the War for Talent!
Any good value proposition will include the basics and unique elements that make it more desirable than other available “offers” in the marketplace
Attracts Like-minded Job Candidates
By including what successful or model employees want and experience
Creates a Culture Promise
Offers values/cultural advertisement (often consequences for false advertising)
Supports Existing Branding
Should be consistent with corporate image