Employment Brand Development

Are you a destination-employer? Or destination avoider?

Developing an Employment Value Proposition


Why would employees come to work for you when they have choice? And why will the most talented stay when presented with an opportunity to leave? Being clear-minded about your employment brand and promises-delivered is crucial in the war for talent!

1

Establish the “Deal” in Practice

2

Identify the Existing Gaps

3

Reframe the “Deal”

4

Test New Offering

5

Develop New Employment Brand

6

Train Recruiters

7

Measure and Track Success

Crucial for the War for Talent!

Any good value proposition will include the basics and unique elements that make it more desirable than other available “offers” in the marketplace

Attracts Like-minded Job Candidates

By including what successful or model employees want and experience

Creates a Culture Promise

Offers values/cultural advertisement (often consequences for false advertising)

Supports Existing Branding

Should be consistent with corporate image

Review our tailored survey process, or to learn more please contact us. Our consultants are happy to spend time with you discussing your situation!